wally amos net worth

Wally Amos: Exploring the Net Worth of an Entrepreneur and Writer



In this article, we delve into the net worth of Wally Amos, an American television personality, entrepreneur, and author. With a keen interest in Wally Amos’ accomplishments, we explore his journey, achievements, and the financial aspects that contribute to his overall net worth.

Early Life and Background

Wally Amos was born on July 1, 1936, in Tallahassee, Florida. Raised in Tallahassee until the age of 12, he later moved to New York City after his parents’ divorce. It was during his time in New York City that Wally’s culinary skills and passion for cooking began to emerge. His Aunt Della Bryan played a significant role in his life, as she influenced his culinary endeavors and shared her chocolate chip cookie recipe with him. Wally’s early exposure to cooking and baking laid the foundation for his future success.

Career Highlights

After dropping out of high school, Wally Amos joined the United States Air Force and served from 1954 to 1957 at the Hickam Air Force Base in Honolulu, Hawaii. During his time in the Air Force, he not only gained valuable experiences but also obtained his General Educational Development (GED) certification. Following his honorable discharge, Wally embarked on a remarkable journey that would shape his career.

Upon returning to New York City, Wally pursued various opportunities, eventually finding himself working in the mailroom of the renowned William Morris Agency. His talent and determination soon led him to become the agency’s first African American talent agent. Representing iconic names in the music industry like Diana Ross & The Supremes, Sam Cooke, Marvin Gaye, and Simon & Garfunkel, Wally Amos left a lasting impact.

Wally’s unique approach to attracting new talent involved sending his homemade chocolate cookies along with invitations for meetings. This simple yet thoughtful gesture became a defining characteristic of his professional endeavors.

In 1975, Wally Amos established his own cookie store in Los Angeles, California, thanks to a $25,000 loan from Marvin Gaye and Helen Reddy. The store marked the birth of the Famous Amos chocolate chip cookie brand. Within a short span of five years, Famous Amos cookies gained widespread recognition and popularity. The success of the cookie store propelled Wally Amos into the spotlight, and in 1981, he even made a cameo appearance as himself in an episode of the TV series “Taxi” titled “Latka’s Cookies.”

At the peak of its success, Famous Amos generated an impressive $12 million in revenue, equivalent to $30 million in today’s terms. Alongside his entrepreneurial ventures, Wally Amos ventured into motivational speaking, captivating audiences across the nation with his inspiring words.

Challenges and Resilience

While Wally Amos enjoyed significant success with Famous Amos, challenges and setbacks followed. As time passed, sales declined, leading to financial difficulties for the company. In an attempt to salvage the business, Wally sold off stakes at different intervals. Ultimately, he was forced to sell the Famous Amos Company.

Undeterred by adversity, Wally Amos teamed up with Lou Avigonne and founded The Uncle Noname’s Cookie Company in 1994. The company later transformed into Uncle Wally’s Muffin Company in 1999, offering fat-free muffins that gained widespread distribution in over 3,500 stores nationwide.

In 2014, Wally made a comeback in the cookie industry with The Cookie Kahuna, a business venture based in Hawaii, where he resided at the time. Sadly, this endeavor was short-lived. Nevertheless, Wally Amos’ contribution to the culinary world and his determination to pursue his passions remain noteworthy.

Literary Pursuits and Philanthropy

Apart from his entrepreneurial ventures, Wally Amos embraced his talent as a writer. He authored ten books throughout his career, showcasing his creativity, wisdom, and experiences. Through his literary works, Wally shared his insights and inspired readers worldwide.

Furthermore, Wally’s commitment to literacy and education manifested in his involvement with the organization Literacy Volunteers of America. He became an advocate for adult literacy and dedicated his time to helping thousands of adults learn how to read. His efforts extended to hosting a TV series titled “Learn to Read,” produced by Kentucky Education Television, with the aim of teaching adults to read.

Personal Life and Recent Years

Wally Amos has been married to Christine Amos-Harris since 1979. Christine played a pivotal role in the early packaging design for Famous Amos. The couple has four children: Michael, Gregory, Sarah, and Shawn Amos, the latter of whom has carved a successful career as a blues musician. After residing in Hawaii from 1977 to 2018, Wally and Christine relocated to Columbia, South Carolina, in 2018.


Wally Amos’s journey as an entrepreneur, writer, and television personality has left an indelible mark on the business and culinary worlds. Despite facing challenges and setbacks, Wally’s resilience and unwavering passion for his craft have been instrumental in his career. With his net worth estimated at $20 thousand, Wally Amos continues to inspire others through his achievements and dedication to adult literacy.

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